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Beet It


Beet It Sport is part of James White Drinks, a Suffolk-based soft drinks manufacturer that has been making fruit and vegetable juices for more than 30 years. We started supplying beetroot juice for research into dietary nitrate supplementation over 10 years ago and our Beet It Sport Nitrate 400 shots have since been extensively adopted by both the research community (over 300 universities and research institutions worldwide) and the elite sports world (over 150 professional sports teams) as a natural source and controlled dose of dietary nitrate (400mg per 70ml shot). Notably, all published studies that have used our products are completely independent as we do not fund research, thus the research is not subject to funding bias. Beet It Sport is an Official Partner of the NN Running Team, which includes Eliud Kipchoge, Kenenisa Bekele, Geoffrey Kamworor and Joshua Cheptegei, who collectively hold the 5,000 m, 10,000 m, 15,000 m, half marathon and marathon world records.

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