Informed Sport in the News - May 2022

Informed Sport certified products and brands made news this month. Stay up-to-date on the latest news and information in our monthly news recap.

New Marketing Campaign Shows the Science Behind Misashi   A new marketing campaign is showing the science behind Informed Sport certified brand Musashi.  “Our research showed us, that a significant number of everyday athletes did not understand the benefits of sports nutrition," said Amy Huntley, marketing director of Musashi.  The campaign is said to be Australia's biggest sports nutrition campaign following the complete customer journey. READ FULL ANNOUNCEMENT

Ritual Featured in Recent Edition of Men's Journal   Informed Sport certified Ritual Essential Protein Daily Shake 18+ has been featured in Men's Journal.  Along with its vegan ingredients, the publication highlighted Ritual's Informed Sport certification as a reasoning for elite athletes to use the product.  Read the Full Article

TYM Athletic Performance Featured in Natural Products Insider   Natural Products Insider featured TYM Athletic Performance, in an interview with nutrition industry veteran and founder, Robert Wildman. TYM Athletic Performance outlined its goals, audience, distribution plan, and its Informed Sport and Informed Protein certifications.    READ FULL Interview

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