Informed Sport Certified Brand HMN24 Partners with BWT Alpine Formula One

7 Aug 2025

Informed Sport certified brand HMN24, a global leader in neuroscience and chronobiology-led supplementation, announced earlier this summer thaty they have officially signed on as Team Supplier of BWT Alpine Formula One Team. This strategic collaboration brings science-backed recovery, sleep, and nervous system support to one of the world’s most demanding sports environments, Formula One.

Driving Human Performance in Formula One

Formula One is a sport of fine margins, where physical performance, mental clarity, and recovery are critical. With a season that spans continents and time zones, HMN24 will work to provide BWT Alpine Formula One Team solutions for jet lag mitigation, circadian rhythm optimisation, and nervous system regulation, areas often overlooked yet essential to sustained elite performance.

"Formula One demands far more than mechanical precision—it requires human excellence under relentless pressure and constantly shifting conditions. What sets the BWT Alpine Formula One Team apart is their progressive approach to performance: investing not only in the car and drivers but also in the people behind the operation. From engineers to pit crew, BWT Alpine Formula One Team understands that managing circadian disruption and cognitive fatigue is crucial to sustaining elite performance," Phil Learney, Co-Founder of HMN24, said. "At HMN24, we’re proud to deliver science-backed supplementation and strategic support that directly addresses the physiological toll of the sport’s unforgiving travel and race calendar, setting a new standard for how human performance is approached in Formula One."

Science-Based Recovery for High-Stakes Environments

The HMN24 product suite, comprising Rise, Flow, and Pre-Sleep, is designed to balance the autonomic nervous system and optimise sleep-wake cycles. Each formula is developed with a focus on ingredient integrity, optimal dosages, bioavailability, and precise delivery timing. The products leverage stimulants, nootropics, anxiolytics, adaptogens, and supportive compounds in combinations designed to support the full performance arc, day to night. Rise and Flow first became Informed Sport certified in February 2024. Pre-Sleep, their most recent Informed Sport certification, has been certified since March of this year.

Throughout the 2024 season, these formulations were tested in real-world conditions by BWT Alpine Formula One Team during select races. These included shifting time zones where recovery windows are short, cognitive demands are high, and circadian disruption becomes a significant factor. HMN24’s products have now been integrated into the team’s performance strategy for 2025-2026 as essential tools for mitigating fatigue and supporting mental and physical readiness.

A Shared Vision for Performance and Innovation

"In Formula One, performance isn’t just about the drivers, it’s about the entire team operating at their best, race after race. With gruelling travel schedules, long hours, and high-pressure environments, sleep and recovery are often the fi rst things to suffer, especially for our crew," David Thompson, Driver and Race Team Human Performance Manager, said. "HMN24 allows us to actively support the well-being of the whole team by addressing jet lag, sleep quality, and nervous system resilience. This is about protecting our people and enhancing performance through better recovery, and HMN24 is helping us do that with precision and purpose."

Aligned in Science, Sustainability, and Compliance

Informed Sport currently certifies four HMN24 products, with each product being subjected to rigorous testing to meet global anti-doping standards, ensuring they are safer for use and compliant for elite competition. HMN24 also remains committed to sustainable practices in production and packaging, aligning with BWT Alpine Formula One Team’s environmental and performance goals.

About HMN24

HMN24 provide a comprehensive system of supplemental support and adaptive frameworks designed to optimise circadian outputs, mitigate various forms of jet lag, and regulate the nervous system. Their mission is to synchronise the body’s internal clock with the demands of modern life, enabling individuals to perform at their peak, whether navigating time zone shifts, balancing inconsistent schedules, or maintaining sustained focus throughout the day.

HMN24 achieves this by integrating scientifically validated compounds, nutrients, and evidence-backed strategies that target the natural biological cycles governing sleep, energy levels, hormone production, and overall physiological balance. Their product range is meticulously formulated to promote optimal alignment between an individual's lifestyle and natural circadian rhythms, addressing acute and chronic disruptions.

About BWT Alpine Formula One Team

BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Franco Colapinto under the leadership of Executive Advisor, Flavio Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone, Oxfordshire, in 1992, where it is still based today. Renault bought the Italian-run team in 2000 and rebranded as Alpine F1. The team has a winning legacy, having won the Formula One World Championship seven times, including the Drivers’ World Championship [1994, 1995, 2005 and 2006] with Michael Schumacher and Fernando Alonso, and the Constructors’ World Championship [1995, 2005 and 2006]. The team’s most recent triumph came at the 2021 Hungarian Grand Prix, the 50th victory overall. The team finished the 2024 season strongly with two podium finishes and ended the year sixth place overall in the Constructors’ Championship.

For more details, please contact [email protected]