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HydraFit> creates Informed Sport exposure


Informed Sport has a long relationship with the sport of cycling, and it is fast becoming a programme recognised by Italian professional cyclists due to the recent certification of NAMEDSPORT’s HydraFit>.

NAMEDSPORT is an official sponsor of the Giro d’Italia, one of cycling’s Grand Tours, and its best-selling rehydration product is a favourite with some of the sport’s best-known athletes.

Due to the certification of HydraFit>, Informed-Sport is featured weekly in adverts carried by Italy’s daily sports newspaper La Gazzetta dello Sport, and it will also be prominent on banners during the 21-stage race in May.



“Our agreement with NAMEDSPORT is creating excellent exposure in Italy and further recognition in professional cycling, which in turn will help guide athletes on the safe use of sports supplements,” said Terence O’Rorke, Informed Sport’s Business Sector Director.

“We are hopeful that this will lead to further interest from the Italian sports supplements industry as Informed Sport continues to gain recognition in new territories.”

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