In 2021, Amazon updated its requirements for dietary and sports supplement products being sold on the site in an effort to add additional quality assurance measures for consumers purchasing products on the retail platform. As a part of these new regulations, Informed Sport and LGC were named by Amazon as accepted means to fulfill these requirements.
What is a dietary supplement by definition? The US Food and Drug Administration (FDA) classifies these as “a vitamin, mineral, herb or other botanical, amino acid, or dietary substance for use to supplement the diet by increasing the total dietary intake or a concentrate, metabolite, constituent, extract, or combination of the preceding substances”.
Amazon's updated policy for selling dietary supplements in the US requires documentation that the ingredients listed are compliant with regulations found in Chapter 21 of the Code of Federal Regulations (21 CFR)
Those wishing to sell dietary supplements on Amazon must submit the following documentation:
Amazon's requirements for its dietary supplement sellers include
Amazon has also created a compliance checklist outlining labeling, packaging, product ingredients and the detail page of the products once they've been approved. This includes information on how to sell dietary supplements on the platform and helps ensure ethical marketing.
In December 2021, Amazon issued requirements for weight loss supplements and sexual enhancement products requiring testing for specific compounds and prohibiting the sale of these products in single or double pack pill offerings.
Sellers of weight management or sexual enhancement products must provide a CoA from an ISO/IEC 17025 accredited laboratory that reports the testing results and absence of a range of known adulterants/contaminants listed below in addition to the general CoA requirements. CoA's from in-house laboratories are not accepted for these compounds. Amazon has listed LGC/Informed Sport as an ISO 17025 accredited laboratory with testing capabilities for these substances.
Weight Loss and Weight Management
A full listing of CoA requirements and the documentation required for dietary supplements can be found on Amazon's Seller Central.
Developed in 2008, Informed Sport is the only global banned substance testing and certification program that tests every single batch of every certified product before being released to market. Trusted by more than 325 top dietary supplement and sports nutrition brands around the world, certification with Informed Sport will streamline the requirements needed to sell on the world's largest online retail platform in the US. Learn more about our certification process or contact us below to get started!